I have been asked to write a blog post to help kick off this website and provide some insight on how we developed the brand identity for OLE. You may be asking what is a brand identity? Let’s start with what is a brand? A brand is how people feel and what they understand about your company or your organization. What you do and how you behave certainly contribute to those feelings but there are also some other subtle influencers such as logo design, tone in written materials, and even typeface used that can help create an appealing brand. These are the items that make up a brand identity.